TVC - Concept & Art direction (health & Beauty)

Soft & Gentle INTIMATE SKIN TVC

The strategic objective for Soft & Gentle was to establish it as the personal care brand that understands and connects with the real needs of women.

After coming up with a range of concepts for the client, I worked with a broadcast team to deliver the project. From initial storyboarding and animatics, I sourced animators, illustrators, composers, and selected voice over artists, creatively directing the final ad.

The product, sold exclusively in Boots, saw a sales uplift of 300%.

WINNER of the Grocer Top Campaign Award - Personal Care: Shower Product

SOFT & GENTLE - ANTIPERSPIRANT TVC

In order to promote a new range of fragrances, Soft & Gentle needed a short and attention-grabbing TVC.

After coming up with the initial concept and creating visuals and storyboards for consumer research, I went on to brief and direct CGI artists, composers, VO artists and other creatives to realise the final product.

Results: The brand owners, Godrej, were “delighted by the clarity, economy and sensitivity" of the campaign.

PRO:VOKE LIQUID BLONDE - TVC

Home of both Liquid Blonde and Touch of Silver, Pro:voke are the experts in all things blonde. 

Liquid Blonde, a new product specifically developed for natural and highlighted multi-toned blonde hair, was looking for it's first TVC - both to build awareness of it's expertise in the field, and ultimately, boost it's sales.

After presenting numerous concepts to client, and working with them to source models, wardrobe and propping, I art directed both an underwater and studio shoot. Working alongside the producer and director, I briefed in and creatively directed the edit, music composition, overlaying of VFX, and the voice over artist.